Published September 7, 2021

Top 6 Reasons in Hiring a Realtor When Selling Your Home

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Written by Michelle Hsu

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Some would argue that the most important factor is to choose an agent who is active in your local area. An agent’s local knowledge and expertise will often sell a home faster for the best price possible.



 

If you are buying or selling a home in a specific area, choosing to work with a local real estate agent can pay off big time. A local agent has the power to make your entire real estate transaction move more quickly. They are tuned in, tapped in and networked into all the things you need to generate a great price!

So what’s the advantage of using a local area agent? – and does it actually translate into more money?

 

Here are the top reasons why hiring a realtor for your transaction is still worth every penny!



 

1. Knowledge 

 

When selling a home we are not just selling the features of the home but selling the lifestyle that comes with it and this is where local agents really shine!  Buyers want a great home, but not if it doesn’t tick the boxes of how they want to live. The passion and knowledge about the area of a local agent can be contagious.

Local agents will know the most about the area that you are planning to buy or sell in. With a local agent, you won't have to wait for them to look up every single thing about the area. They will know their area inside and out, which can make everything move more quickly.

 

They will also know the average market price and trends of the area if you are selling. A local agent will always have valuable information at their fingertips for their clients. Recent sales and the ability to make finely tuned comparisons against other homes can all put you at an advantage.



2. Experience

 

Experience can make a huge difference in getting your house sold quickly, or having to drop the price because it’s been on the market too long. Real estate agents know how to navigate the market better than anyone else out there. 

 

They’ve trained for this, and they’ve done this all before. More than once. Their experience is valuable and worth the costs involved. Your end goal is to get your house sold so it doesn’t become a hassle you have to deal with or lose money on. A real estate agent’s goal is the same as yours, they just know how to do it faster and better. 

 

When you’re considering whether or not to use an agent you really do need to consider how their experience can help you get your house sold. They’re the ones that know everything from regulations to tiny things like the best place to look for buyers.



3. Negotiation

 

Settling on a price with potential buyers or sellers can be a challenging and an emotional process. Their main goal is to get your house sold and if negotiations are involved they aren’t going to hold onto emotional ties that prevent them from making a good deal. They definitely aren’t going to make a deal without your approval but since they’re removed from the emotional side of things they can give you better guidance and advice. 

 

Having experienced realtors on both ends of the transaction will allow for a smoother negotiation process. Realtors act as messengers between parties and are able to appropriately convey concerns without offending buyers or sellers during the negotiation period.



4. Paperwork and Legal Guidance

 

When selling your house, you have to do so in a way that complies with the laws of the land. Every state has its own requirements of home sellers when it comes to things like disclosures and appraisals. Your real estate agent will make sure you fulfill all your legal obligations based on you.

 

You will also have to deal with a ton of paperwork while selling your house. That includes documents like the deed, title report, property tax information, mortgage information, etc. The easiest way to know what documents you need to keep handy and how to fill out paperwork is by hiring a real estate agent.



5. Network

 

You may have minimal options when it comes to getting exposure. Let’s say you hired a professional photographer for the listing photos and a copywriter for the description. You still don’t have access to the right tools. Posting your listing on Facebook Marketplace won’t get you far, and paying a third-party website to display your property may not generate the traffic you need.

 

An oft-overlooked benefit of hiring a real estate agent is that you gain access to their network when you work with them. So you don’t have to worry about researching supplementary services that you will require such as home stagers, home appraisers, and so on. You can have your real estate agent recommend dependable, local businesses and quickly enlist the vendors that you require.



6. Pricing Strategy

 

Pricing can make or break the sale of your home. You have to arrive at a number that’s both fair given the kind of house you’re selling but also appealing to local buyers. Striking that balance is harder than it seems.

 

Fortunately for sellers, real estate agents have a method for identifying the right listing price for homes. They conduct a comparative market analysis to study what similar homes in the area sold for. This ensures that you set a price that is compelling to buyers right off the bat.



Bottomline: 


If you’re selling your home and thinking of not hiring a real estate agent, consider your decision carefully. You might know a few potential buyers, but that isn’t the end of a sale. There are many steps, procedures, and processes involved.


Yes, it’s true that doing all the work alone can help you save on commission you would have paid a real estate agent. But real estate agents do much more than just show your home to people.


Keep in mind that agents and realtors depend on referrals to grow their business. This means they’ll make all their efforts to ensure you’re happy and satisfied with their service so you can recommend them to your friends and family. In addition, the agent you hire is going to be around for the long run and will be there for you when you need to sell or buy another property. This is a bonus benefit and one more reason why you need a real estate agent.

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